- Editorial Review Board
- Hennig-Thurau, Thorsten, Charles F. Hofacker, Björn Bloching (2013):
» “Marketing the Pinball Way: Understanding How Social Media Change the Generation of Value for Consumers and Companies”,
Journal of Interactive Marketing – Special Issue Social Media, 27, 237-241. - Genser, Sonja, Franziska Völkner, Yuping Liu-Thompkins, Caroline Wiertz (2013):
» “Managing Brands in the Social Media Environment”,
Journal of Interactive Marketing – Special Issue Social Media, 27, 270-280. - Labrecque, Lauren I. ,Jonas vor dem Esche, Charla Mathwick, Thomas P. Novak, Charles F. Hofacker (2013):
» “Consumer Power: Evolution in the Digital Age”,
Journal of Interactive Marketing – Special Issue Social Media, 27, 257-269. - Malthouse, Edward C., Michael Haenlein, Bernd Skiera, Egbert Wege, Michael Zhang (2013):
» “Managing Customer Relationships in the Social Media Era: Introducing the Social CRM House”,
Journal of Interactive Marketing – Special Issue Social Media, 27, 270-280. - Peters, Kay, Yubo Chen, Andreas M. Kaplan, Björn Ognibeni, Koen Pauwels (2013):
» “Social Media Metrics — A Framework and Guidelines for Managing Social Media”,
Journal of Interactive Marketing – Special Issue Social Media, 27, 281-298. - Weinberg, Bruce D., Ko de Ruyter, Chrysanthos Dellarocas, Michael Buck, Debbie Isobel Keeling (2013):
» “Destination Social Business: Exploring an Organization’s Journey with Social Media, Collaborative Community and Expressive Individuality”,
Journal of Interactive Marketing – Special Issue Social Media, 27, 299-310. - Yadav, Manjit S., Kristine de Valck, Thorsten Hennig-Thurau, Donna L. Hoffman, Martin Spann (2013):
» “Social Commerce: A Contingency Framework for Assessing Marketing Potential”“Social Commerce: A Contingency Framework for Assessing Marketing Potential”,
Journal of Interactive Marketing – Special Issue Social Media, 27, 311-323.
